With the present digital age, how people connect with companies has completely shifted. One of the most significant changes has been brought about by the sudden surge in social media. Instagram, Facebook, Twitter, LinkedIn, and TikTok, among other social media sites, have not only provided companies with the power to connect with big crowds but also been key players in fostering confidence. The days when the credibility of the brand was coming from traditional marketing are gone. Today, what shapes the brand image is the way it promotes itself on social media, engages with users, and delivers content with value…
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