Google By Vikas R. Srivastava / April 17, 2015 Share Tweet Pin Share Google is about to change its way to fetch search result on mobile devices. Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. During this time if you fetch up a list of search results, websites optimized for your smartphone or tablet will show with a small “mobile-friendly” label just below the Web address, as shown inside the red rectangle in the image below : But the revised algorithm, scheduled to take effect on April 21 , will favor websites that Google defines as “mobile friendly”. Websites that doesn’t pass the Google’s Mobile Friendly Test and also doesn’t fit the description, will be demoted in Google’s search results on mobile devices while those passed in Mobile-Friendly Test and meeting the criteria will be more likely to appear at the top of the rankings. Although this new algorithm won’t affect searches or website rank on desktop and laptop computers, this affect searches and website rank only and only on mobile devices. It’s always annoying when you are browsing on your tablet or smartphone and you land on a messy-looking site where you have to scroll sideways to see all the text, or pinch and zoom to get a better look at the image or navigate the page. So Google is aware of these difficulties users are experiencing. And soon this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their mobile devices. The Web giant is well aware of future of the mobile devices. As according to estimation of a research firm ComScore Inc, the number of mobile searches in the U.S is rising by about 5 percent while inquiries on PCs are dipping slightly. In the final three months of last year, 29 percent of all U.S search requests — about 18.5 billion — were made on mobile devices. Google processes the bulk of searches — two-thirds in the U.S. and even more in many other countries. So this is the time to check if your website is optimized for mobile devices using Google’s Mobile-Friendly Test tool and also does it fulfill the criteria listed there. As I checked for Technotraps and a message appeared “Awesome! This page is mobile-friendly“. If your website too pass the Google’s Mobile-Friendly Test, it’s a good news, if not, follow the instruction given there. This is necessary to optimize your site for mobile devices till April 21 to stay in Google’s good grace. Otherwise you are going to be demoted in Google’s search results on mobile devices after April 21. You may find a drastic drop in the amount of visitors through mobile devices your site were getting before. So you must have to optimize your website so they load quickly on mobile devices to get ranked higher in searches on mobile devices. And also content must be easily accessible by scrolling up and down — without having to also swipe to the left or right or pinch and zoom to get a better look at the image or navigate the page. If you found any value in this post, please do like, share and comment. Subscribe us by your email to make each post delivered to you directly in your inbox.