Facebook Introduces “Instant Articles” , a new program for publishers to create fast, interactive articles on Facebook. This app enables publishers to provide a better experience for their readers on Facebook. Facebook claims, Publisher content hosted by Instant Articles loads 10x faster than the mobile web.
As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook,” writes Product manager Michael Reckhow on Facebook Media in a blog post. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.
Along with a faster experience, Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.
As a user point of view, Facebook aims to deliver publishers’ content faster and much interactive through its app’s News Feed. Slow mobile web article load times lead people to leave its app – so that through this program, now users don’t have to click out and wait for websites to load in browser tab. The complete story will be served to the user at the same Facebook app where user found the story.
Doubts About the Publisher’s Revenue while using Instant Articles:
TechCrunch says considering about publisher’s fears that Facebook would keep all the data, the social network will share analytics, and Instant Articles is compatible with audience measurement and attribution tools like comScore, Omniture, and Google Analytics. Ads can appear inside Instant Articles, with publishers keeping 100% of revenue if they sell them, and Facebook keeps its standard 30% if it sells the ads.
Facebook also confirms that they have designed Instant Articles to give publishers control over their stories, brand experience and monetization opportunities. Publishers can sell ads in their articles and keep the revenue, or they can choose to use Facebook’s Audience Network to monetize unsold inventory. Publishers will also have the ability to track data and traffic through comScore and other analytics tools.
Initially, Instant Articles launched on Facebook for iPhone with a special set of stories published by The New York Times, BuzzFeed, National Geographic, NBC and The Atlantic. Facebook will continue developing Instant Articles with our partners over the coming months and will listen to the readers feedback to improve the experience.
For more details about Instant Articles Visit: